Non-Branded Service — ChatForge Help Center

When you deliver AI agent services to clients, you have the option to present the agent as a fully branded tool — with the client's own name, colours, and identity — with no visible reference to ChatForge. This is what allows you to run a professional service where clients feel they're getting their own proprietary technology.

What non-branded means in practice

A non-branded deployment means:

The chat widget shows the client's brand name (e.g. "Bloom Salon AI") — not "ChatForge Bot"
No "Powered by ChatForge" footer or attribution in the widget
Widget colours, font style, and icon match the client's brand identity
The agent introduces itself using the client's chosen persona name
Clients have no reason to know what platform powers the agent

How to configure a non-branded agent

Set the agent display name

In Widget Settings → Display Name, use the client's preferred agent name: "Bloom AI", "City Homes Assistant", "Dr. Parker's Reception Bot" — whatever fits their brand.

Match brand colours

In Widget Settings → Colours, set the primary colour to match the client's brand. Use their exact hex code — check their website CSS or ask them for it.

Remove platform attribution

In Widget Settings, disable "Powered by ChatForge" attribution if available on your plan. This creates a clean, fully client-branded experience.

Set the agent persona in the system prompt

"You are Alex, the AI assistant for Bloom Florists. Never mention ChatForge or the technology platform powering you." This ensures the agent stays on-brand if asked how it works.

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What to say if the client asks "what is it built on?" Be honest: "It's built on an AI platform I use to build and manage these agents for clients. I handle all the setup, training, and maintenance — from your side, it just looks like your own tool." Most clients don't care about the underlying tech; they care that it works and looks professional.

Pricing your branded service

A fully branded, white-label agent can justifiably command a higher price than a generic setup. You're delivering something that feels like a proprietary tool — which has real perceived value to the client. This is one of the key factors that separates a $200/month retainer from a $400/month one.

When pitching: "I build AI assistants that are completely branded to your business — your name, your colours, your voice. It looks and feels like your own technology." This framing resonates strongly with professional services clients (law firms, dental practices, agencies) who care about presentation.

What to keep confidential

You're not obligated to disclose which platform you use — this is normal practice in the software services industry. However, don't actively mislead clients into thinking you built the AI from scratch. The honest positioning is: "I build and manage AI-powered chat tools for businesses, using professional platforms and my expertise to configure, train, and optimise them." That's accurate, professional, and impressive.

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