Not all questions are created equal. Some questions, when answered well by your AI agent, directly drive leads and bookings. Others are nice to have. This guide gives you the definitive list of questions your agent must answer — and how to make sure each answer is excellent.
Tier 1 — Must-answer questions (revenue-critical)
These questions come up in almost every prospect conversation and directly influence whether someone becomes a customer. If your agent can't answer these well, you're leaving money on the table.
Pricing and cost
This is the #1 most-asked question for virtually every business. Vague answers ("it depends", "contact us for pricing") destroy trust and send visitors to a competitor who is transparent.
How to answer it well: Give a starting price or range. Include what's in the base price and what adds to the cost. Then offer a next step: "For an accurate quote, book a free 15-min call here: [link]"
What's included / scope
Prospects need to understand what they're getting. Vague service descriptions create uncertainty, which kills conversion.
How to answer it well: Be specific. List the deliverables. Mention what's NOT included if that's a common point of confusion.
Timeline and turnaround
When will they see results? When will the project be done? When does delivery arrive? Unanswered, this is a purchase blocker.
How to answer it well: Give realistic timelines with ranges. "Most projects complete in 2–4 weeks. Rush turnarounds are available — ask about our express service."
How to get started
This is the "close" question. When someone asks "How do I get started?", they're expressing buying intent. Your agent's answer must include a clear, easy next step.
How to answer it well: "The easiest way is to book a free 20-min discovery call here: [link]. No commitment — just a chance to chat about your needs and how we can help."
Tier 2 — Trust-building questions
These questions help visitors overcome doubt and build enough confidence to take action:
- "Do you have a refund/cancellation policy?" — Answer this clearly and upfront. Transparency builds trust.
- "Can I see examples of your work?" — Link to your portfolio, case studies page, or a specific example.
- "How long have you been in business?" — Establish credibility: years, clients served, notable results.
- "Are you [accredited/certified/insured]?" — Confirm credentials relevant to your industry.
- "Is my data/information secure?" — Especially important for SaaS, health, and financial businesses.
Tier 3 — Logistics and process questions
- "What areas do you cover?" — Specific locations, radius, or "remote/online only"
- "What are your opening hours?" — Include time zone for international businesses
- "What payment methods do you accept?" — Cards, invoice, instalment options
- "What happens after I sign up?" — The onboarding or delivery process, step by step
- "Can I speak to a real person?" — Always have a human escalation path ready